What Is AuthorityLayer?
AuthorityLayer™ is the company behind the LinkedIn Profile System, a done-for-you system for B2B service founders who want their LinkedIn profile to clearly communicate who they are, what they do, and where people should go next.
Instead of treating a LinkedIn profile as a collection of separate sections, AuthorityLayer approaches the profile as one connected system. The writing, design, visuals, structure, and path to the business are built to work together.
What Does AuthorityLayer Do?
AuthorityLayer builds LinkedIn profiles for B2B service founders.
Through the LinkedIn Profile System, AuthorityLayer works across the parts of the profile that shape how someone is understood, including:
- Profile positioning and messaging
- Headline and About section
- Relevant Experience content
- Profile photo review
- Custom LinkedIn banner
- Custom Featured card
- Overall profile structure and presentation
The custom visual assets are designed specifically around the founder and their business so the profile feels intentional and connected.
Clients also receive access to a private AuthorityLayer client workspace where they complete their intake, access project information, and review deliverables throughout the LinkedIn Profile System process.
The goal is not simply to make a profile look better. It is to make it easier for the right person to understand the founder, understand the business, and know what to do next.
Who Is AuthorityLayer For?
AuthorityLayer is built primarily for B2B service founders.
That includes founders building businesses such as consultancies, agencies, professional services firms, and other service-based companies where the founder's reputation and expertise are closely connected to the business.
For these founders, LinkedIn is often one of the first places a potential client, partner, referral source, or other professional connection goes to understand who they are.
AuthorityLayer is designed to make that first impression intentional.
What Is the LinkedIn Profile System?
The LinkedIn Profile System is AuthorityLayer's core product.
It combines strategic writing, custom visual design, profile structure, and presentation into one connected LinkedIn profile.
Rather than improving isolated sections without considering how they work together, the system is built around the full experience someone has when they visit the profile.
The profile should make three things clear:
- Who are you?
- What do you do?
- Where should I go next?
How Is AuthorityLayer Different From LinkedIn Profile Optimization?
LinkedIn profile optimization often focuses on improving individual elements of a profile, such as keywords, a headline, or an About section.
AuthorityLayer takes a broader approach.
The LinkedIn Profile System treats the profile as a connected business asset. Messaging, writing, visual design, positioning, featured content, and the path from the profile to the founder's business are considered together.
The objective is clarity, not simply optimization.
Every part of the profile should have a reason for being there and contribute to how the founder and their business are understood.
Who Is Behind AuthorityLayer?
AuthorityLayer is operated by AuthorityLayer LLC and was founded by Fraol Mussa.
AuthorityLayer grew from an interest in how writing, visuals, structure, and small design decisions work together to shape the way someone is perceived online.
For more about the company and its founder, visit About AuthorityLayer.
Company Information
- Brand
- AuthorityLayer™
- Legal entity
- AuthorityLayer LLC
- Official website
- www.authoritylayer.com
- Client workspace
- app.authoritylayer.com/login
- Founder
- Fraol Mussa
- Primary product
- LinkedIn Profile System
- Primary audience
- B2B service founders
- Location
- Minneapolis, Minnesota, United States
- Company LinkedIn
- AuthorityLayer LLC
- Trademark
- AuthorityLayer™ is a trademark of AuthorityLayer LLC.
- Federal trademark status
- Pending application with the United States Patent and Trademark Office.
Frequently Asked Questions
Build a LinkedIn Profile With a Clear Purpose
Your LinkedIn profile should make it easier for people to understand who you are, what you do, and where to go next.